Based on your real business cases provided, our role is to partner with universities and provide you their best students to present their findings and proposals to you after showing them a range of research methods and guiding them through diverse field research with the help of our mentors.
It is a unique opportunity for you as a company to adopt innovative ideas and re-design your products and services adapting to new market by experiencing this highly-structured innovation cycle.
We aim to partner with companies that
- have plan in exploring new market
- are looking for new marketing approaches
- are looking for partners/contact person/vendors in new market
- are looking for creating new products or services
- are looking for testing new products on market
- are looking for getting customer feedback
Companies may face various problems when exploring new market such as:
- Scouting sales channel and franchisers in new market
- Find suitable marketing strategy for new market
- Research consumer behavior and customer persona
- Distribute products to target customers
- Adapt existing products for new market
- Find out trustable partners
- Competitor analysis
Benefits
- Exposure to cross-border business practices, cultures and mindset
- Get knowledge of new market before entering
- Collect cross-border innovative ideas from young generation
- New marketing channel for promoting brand force
- Get intern or local brand ambassador from talent pool
- No mandatory expense for all above benefits
- Develop its employer brand and its notoriety in a different way, by disseminating the case to thousands of students beyond location country.
Tasks
- Provide company brief
- Industry introduction & task sharing
- Assign a company representative to be mentor
- Company representative shall be capable of communicating in English & answering questions with regard to company
- Attend final-presentation and give performance review
